Backwater tourism is a prime factor that attracts the tourists to the state of Kerala. The countless backwaters in the form of rivers offer the travelers with a journey where they get to witness the reminiscing beauty of life far from urban cities. A major backwater location in Kerala is Kumarakom and the destination has brought success to the state by winning the World Travel Mart Responsible Tourism Award. The initiative of Responsible tourism has gained the beautiful backwaters with yet another form of recognition. The model of responsible tourism, which was started at Kumarakom, has also brought more than five prestigious awards like the National Award for best rural tourism Project and best tourism program in the country. The Attractive Kerala Backwater tour packages
offer the travelers with a chance to treat in various activities where they also get the opportunity to learn as they travel. The responsible tourism model stands out among the other initiatives where the local community residing in the region has been linked to the tourism sector. The initial stage of planning began in the year of 2007 where the Kumarakom Grama Panchayat took recurrent steps to this present success of the plan. Detailed planning has put the local community on purpose where the farmers precede the others. Almost 450 farmers are indulged in responsible tourism where the vegetables are cultivated and sold to the prominent hotels and restaurants functioning in the region.